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ENMAX engages Alberta youth

/ Calgary

On Wednesday, October 24, the highly anticipated We Day Alberta youth empowerment event kicks off in Calgary. An initiative of Free The Children, the event celebrates the accomplishments of youth, energizing them to take action on vital social issues. Through our participation, ENMAX Corporation is engaging Alberta students to share their achievements by launching the ENMAX Energy Challenge.

The ENMAX Energy Challenge is an online and social media contest for kids aged 13 to 18 to post photos illustrating the change they are driving for a brighter energy future.

"The winner of the ENMAX Energy Challenge contest will win solar panels for their school, enabling them to generate a portion of their electricity from a renewable source," said Theresa Howland, VP of Brand and Residential Markets. "In addition, the system will be incorporated into their classroom learning through real-time monitoring on the Gen E website and lesson plans linked directly to Alberta curriculum."

Photo posts will be accepted from October 24 to December 24. Following this, a panel of judges including Free The Children's founders, Craig and Marc Kielburger, will determine the five finalists. From January 7 to February 12, the public will get to vote online for their favourites. ENMAX Corporation will donate $1 for each qualified entry to Free The Children, benefitting its international development model known as Adopt a Village. In addition, $100 will be donated to a charity of choice for each of the top five finalists.

Contest details will be posted on Facebook.com/GenerateChoice at 9 a.m. on October 24 along with a link to the ENMAX Energy Challenge YouTube video. Participants will also be encouraged to share their dream for a brighter energy future on Twitter at #MyEnergyWish.


'ENMAX Energy Challenge' – Mini-Rules

Some conditions apply. No purchase necessary. Contest closes for entry at 11:59 p.m. MST on December 24, 2012 (the 'Closing Date').

Contest open to individuals who are either: at least eighteen (18) years of age, a resident of Alberta, Canada and the parent, legal guardian or teacher of a child (the 'Child') who: a) is between the ages of thirteen (13) and seventeen (17) as of October 24, 2012; b) is registered with or attending a public, separate, francophone or charter school in Alberta, Canada; c) who posts a photograph in the Contest in compliance with the Official Rules; d) has otherwise complied with the Official Rules; or is an individual between the ages of eighteen (18) and nineteen (19) during the Contest period who, as of October 24, 2012 a) is registered with or attending a public, separate, francophone or charter school in Alberta, Canada; b) who posts a photograph in the Contest in compliance with the Official Rules; c) has otherwise complied with the Official Rules. Contest is not open to employees or contractors of ENMAX Energy Corporation or any of its Affiliates directly involved with the contest (the 'Entrant'). Each Entrant may enter the contest only once, but may submit up to eight (8) photos during that single entry. There are six (6) prizes (individually or collectively, the 'Prize') available to be won, consisting of the following: five (5) finalists prizes, each consisting of a $100 donation from ENMAX to a registered charity selected by each of the top five finalists, subject to the restriction that ENMAX will not provide donations to fraternal, political or religious organizations, or any other organization ENMAX, acting reasonably, deems objectionable or inappropriate (the 'Donation Restrictions'). One of the finalists shall also be declared the winner of the grand prize, which consists of one (1) solar photovoltaic system and one (1) monitoring system including basic installation (the 'Solar Panels') (approx. $10,000 value) which shall be donated by ENMAX to the school of the winning entrant. Should the grand prize winner's school be deemed by ENMAX, in its sole discretion, to be a) unsuitable for installation of the Solar Panels, b) if the school is unwilling to execute such agreements or other documents as are reasonably required by ENMAX in relation to the award or installation of the Solar Panels, or c) if for any other reason the school is unwilling or unable to accept installation of the Solar Panels; than ENMAX, in its sole discretion, may elect to provide the school with a donation of $5,000 in lieu of the Solar Panels. The grand prize also includes a cruiser bike (approx. $500 value) which shall be provided to the entrant. ENMAX will also donate $1 to Free the Children for every Contest Entrant who submits a photo in compliance with the Official Rules, subject to: a) the Donation Restrictions and, b) a maximum of $5000 in donations.

To be declared a winner, the randomly selected entrant must correctly answer a mathematical skill-testing question. Odds of being selected are dependent on the total number of eligible entries received by the Contest closing date and the quality and originality of each individual entry, as judged pursuant to the criteria in these Official Rules. For complete information and rules visit the Official Rules at https://apps.facebook.com/enmaxenergychallenge/contests/293693/rules

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Doris Kaufmann Woodcock
Senior Media Relations Advisor
ENMAX Corporation
403-689-6150 (media line)

Customers are free to purchase natural gas services or electricity services from a retailer of their choice. For a list of retailers, visit ucahelps.alberta.ca or call 310-4822 (toll free in Alberta).

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