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Strategy and objectives

Our unique business model, which includes making, moving and marketing electricity, has positioned us to provide cost-effective and reliable energy solutions for Albertans while providing a stable dividend for our Shareholder. Our belief is that how we earn profits is equally as important as the level of profits we earn.

At ENMAX, we have a clear two-pronged strategy to guide us.

First, we will continue providing safe, reliable and cost-effective transmission and distribution services to Calgarians while meeting the challenges of a growing and expanding city.

Second, we will seek to grow our competitive business by growing our generation and retail portfolios to provide energy solutions for Alberta homes and businesses while reducing the greenhouse gas (GHG) emissions of our portfolio.

We believe this is a responsible strategy that will benefit Albertans while contributing to ENMAX's success as we serve our Shareholder.

All customers are free to purchase natural gas services from the default supply provider or from a retailer of their choice and to purchase electricity services from the regulated rate provider or from a retailer of their choice. The delivery of natural gas and electricity to you is not affected by your choice. If you change who you purchase natural gas services or electricity services from, you will continue receiving natural gas and electricity from the distribution company in your service area. For a current list of retailers you may choose from, visit www.ucahelps.alberta.ca or call 310-4822 (toll free in Alberta).

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