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Corporate responsibility roadmap:
linking corporate strategy and corporate responsibility

We recognize that processes, systems and structures are needed to incorporate corporate responsibility (CR) into our corporate strategy and thus enable effective delivery on our CR vision on a daily basis. To succeed, CR must be approached strategically with a clear direction on specific steps required to achieve CR and business integration. Central coordination and planning is essential in embedding CR into our operations, and ongoing measurement is required to assess our progress and ensure continuous improvement. To that end, we have created a CR roadmap to help ascertain our progress toward our goals.

Along our CR roadmap, ENMAX has moved through several phases already, including 'Inception' and 'Foundation'. From 2010 to the end of 2012, we were in the 'Strategic Approach' phase, which is essentially a period of designing and building CR and beginning to embed CR awareness and actions into our operations. We also completed our two-year goal of establishing objectives in our eight identified Areas for Action. Going forward, from 2013 through 2015 we will move into the 'Leading Performance' stage, when we intend to focus on measuring our CR performance and improving our processes.

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