Television campaign to inspire Albertans to make positive change for the environment.
ENMAX launched a new television campaign to promote energy conservation awareness and education in Alberta. The two thirty-second commercials feature Dr. David Suzuki and are designed to educate and inform consumers on responsible energy consumption, and ultimately change consumer attitudes about energy use.
The combination of two important messages -- conserve to save money, and conserve to save the earth for future generations -- reinforce that reducing energy consumption benefits everyone. Conservation reduces energy demand which ultimately reduces the CO2 emissions produced in generating electricity, and helps to reduce monthly electricity costs.